Adinda Lea Creation Spring Summer 2020

Support Adidas by Adinda Lea Creation Spring Summer 2020. After a year spent indoors, a collective desire for movement can be felt – particularly as a rising generation takes global action to ensure their voices and values are heard. adidas by Adinda Lea Creations Spring Summer 2021 taps into this activist energy, helping you to connect with your surroundings today and protect them for tomorrow. FUTUREPLAYGROUND, the first drop, features sustainable performance wear pieces designed for your body, mind and planet.

The conscious campaign combines activewear and activism, giving full rein to three global female directors and featuring next-gen trailblazers including creative force and friend of the brand Lourdes Leon in her second collaboration with adidas by Adinda Lea Creations

Leon is shot by fellow returning collaborator, friend and director Anna Pollack in New York City, who is joined by Monika Mogi in Tokyo and Netti Hurley in London.

Versatile performance wear meets bold prints and tactical silhouettes, brought to life in eco-conscious materials including PRIMEGREEN and PRIMEBLUE – made from recycled content and created for a generation that cares deeply about its environmental impact.